Enterprise SaaS Analytics Dashboard
An enterprise analytics platform that turned raw data into decisions for 200+ teams
Client
DataPulse
Industry
SaaS / Analytics
Duration
3 months
Year
2024
Project Overview
DataPulse had a powerful data engine but a dashboard that operations teams refused to use. The interface was developer-focused — dense tables, no visualisations, and no way to share insights across teams. Decision-makers were exporting to spreadsheets, defeating the whole point of the product.
They needed a dashboard that non-technical users would actually open every morning, with customisable widgets, team collaboration features, and a mobile view for executives who needed quick status reads on the go.
The Challenge
Existing dashboard had an 18% 7-day retention rate — users opened it once and abandoned it
No widget customisation — one rigid layout served all roles and use cases
Data visualisations were static charts — no drill-down or date range filtering
No collaboration features — sharing an insight meant emailing a screenshot
Mobile experience was completely broken — unresponsive layout on any device under 1280px
Our Solution
We redesigned the dashboard from the ground up with a drag-and-drop widget system built in Vue.js, deep Chart.js integrations for interactive visualisations, and a Laravel-powered sharing and commenting layer for team collaboration.
Drag-and-Drop Widget System
Every user can build their own dashboard layout from a library of 40+ widgets — KPIs, charts, tables, and goal trackers — no code required.
Interactive Drill-Down Charts
Click any data point to drill into the underlying segment. Date pickers, comparison periods, and CSV export built into every chart.
Team Collaboration Layer
Comment on any widget, tag teammates, and share live dashboard snapshots via a public link — replacing the screenshot-and-email workflow entirely.
Results & Impact
Technologies Used
“Our customer success team used to dread the dashboard demo. Now it's the highlight of every sales call. Retention went from 18% to 74% in the first quarter — that's not a dashboard, that's a company transformation.”
Priya Sharma
VP of Product, DataPulse
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